Healthcare Realty Brand

A memorable and effective identity takes years to build, yet it can quickly erode if the elements that define it are not protected. For this reason, no company should use the Healthcare Realty brand elements to represent its own product or attempt to represent Healthcare Realty’s brand without collaboration with our Marketing department.

Vendors and brokers are encouraged to use their own branding on their products rather than imitate the Healthcare Realty brand.

Company Name

We do business as Healthcare Realty, which is a shortened version of our legal name: Healthcare Realty Trust Incorporated. The Healthcare Realty name should never be shortened to its initials, unless as a specific reference to the ticker symbol (NYSE: HR).

Corporate Logo

Healthcare Realty maintains proprietary use of its logo and other brand elements. The use of our logo on any materials – either physical or digital – is permitted only via collaboration with and approval from Marketing.

We never approve the following types of requests:

Using Healthcare Realty in the name of your business, group, event, product, service, app, website, domain name, social media account, or other offering.
Using our trademarks more prominently than your product or service name.
Modifying our trademarks or combining them with any other symbols, words, images, designs, or incorporating them into a slogan.
Using our trademarks in a way that implies affiliation with or endorsement by Healthcare Realty of your products or services.

Contact Marketing

Logo Request

Partners and Vendors

If you have an agreement with Healthcare Realty you must request permission to use our logo and branding elements. Once approved, you may use our logo within approved parameters as described within the Brand Guide included in your branding package. Healthcare Realty’s logo and other branding elements may not be altered, combined with other marks, or used misleadingly. Your use of the logo is subject to your compliance with these guidelines.

Vendors, such as architects, engineers, banks, and software providers, should brand their products and materials with their own identifiers, not Healthcare Realty.

Media

If you are affiliated with the media and would like to request the use of our logo for any purpose, please contact rhubbard@healthcarerealty.com.